About
A small team of creative builders crafting consumer products.
Mission
Our mission is to build products that feel personal, magical and deeply human. We build joyfully and for ourselves first, with the belief that what delights us will resonate with millions more.
Vision
We believe the best consumer products won’t come from giant companies chasing scale, but from small, inspired teams who care deeply about craft, emotion, and making our everyday lives better.
We imagine a new golden age of software – where technology feels human again: lovingly made, purposeful, and full of heart. Where design and engineering meet empathy. Where digital experiences make us feel a little more human.
Values
Joy First
We make products that feel good to use. If it doesn't spark joy for us, it's not ready for anyone else.
Crafted by Builders, Not Committees
We're a small team of creative builders who move fast, take ownership, and leave ego at the door in service of the best user experience.
Delightful, Yet Deeply Useful
We don't make toys for their own sake. Everything we build should meaningfully help people — and make them smile while doing it.
Prototype, Play, Refine
We learn by building. We explore through playful iteration until something simply feels right.
We Are the First Superfans
We create what we genuinely want in our own lives - becoming our own earliest adopters, toughest critics, and biggest champions.
Investors
We are grateful for the support from some of the best investors, operators and builders out there.
Ben Silbermann
Co-founder, Pinterest
Casey Winters
CEO, Super.me
Evan Sharp
Co-founder, Pinterest
Fidji Simo
CEO, OpenAI Applications
Gokul Rajaram
Board Member, Coinbase & Pinterest
Guillermo Rauch
CEO, Vercel
Jack Chou
ex-CPO, Affirm
Li Fan
CTO, Circle
Michael Ovitz
Co-founder, CAA
Paul Buchheit
Creator of Gmail
Scott Belsky
Partner, A24
Shishir Mehrotra
CEO, Superhuman
Shreya Murthy
CEO, Partiful
+ many more